Our Consumer Brand Strategy describes what makes Nova Scotia unique and how we want that difference to be perceived by our audience. The brand strategy is informed by research and is the basis for all our provincial marketing materials.

Brand Strategy Overview:

• Brand Promise
• Brand Belief
• Brand Personality
• Brand Positioning
• Brand Pillars

Our Consumer Brand Guidelines outline Nova Scotia’s destination brand, as well as the brand elements used in our marketing including our logo, colour palette, typology, and photography.  

These guidelines only pertain to Tourism Nova Scotia’s consumer-facing brand, not the corporate brand.

Download Consumer Brand Guidelines

Learn more about Tourism Nova Scotia Marketing at https://tourismns.ca/marketing.