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Experience Development Workshop in Chester

Friday, February 6, 2026


Join Tourism Nova Scotia, the Municipality of Chester, Chester Municipal Chamber of Commerce, and tourism industry partners for a no cost Experience Development Workshop.

Workshop: 
Location: Ross Farm Museum, 4568 Hwy 12
Date: Tuesday, February 24
Time: 9:00 a.m. - 12:00 p.m.

The workshop is an interactive, facilitator-led session that helps communities shape local stories, assets, and ideas into compelling visitor experiences. 

Participants will also benefit from the expertise of Tourism Nova Scotia’s Experience Development Manager, Jessica Spooner and Advisor, Erin Hume, who will share insights on traveller markets in all seasons and aligning your business with tourism opportunities for growth.

Participants take part in guided activities, case studies and small-group discussions to:

  • Better understand who is visiting and what different visitors are looking for
  • Explore how experiences can be tailored to meet the needs and expectations of those visitors
  • Identify key moments that shape how an experience is remembered
  • Strengthen storytelling, flow, and overall experience design
  • Explore practical ways to enhance value and appeal within local capacity and seasonality

The workshop is practical and collaborative. Participants leave with clear next steps and experience concepts that can be further developed, tested, and supported through existing programs.

Reserve your spot today by signing up HERE.