From Giant Lobsters to Global Itineraries:

Showcasing Nova Scotia to Travel Trade Partners

From Giant Lobsters to Global Itineraries

Thursday, August 6, 2026

A stop at Halls Harbour led to an unforgettable photo opportunity for Tourism Nova Scotia's Andrea Gray, who found herself holding an 11.5-pound lobster while touring with representatives from Collette.

Three people standing together. The person in the middle is holding up a 11.5 pound lobster. — *Andrea Gray of Tourism Nova Scotia holds a lobster at the Halls Harbour lobster pound.*

While memorable moments like these help tell Nova Scotia's story, they also serve a bigger purpose. Tourism Nova Scotia regularly works with travel trade partners to showcase the experiences, places, and operators that make the province a compelling destination for travellers.

Three photos of three locations, Cabot Trail, Grand Pre, Peggys Cove. — *Some of the sights and experiences from the Collette Travel and Tours familiarization tour.*

During a recent visit, Collette Travel and Tours representatives explored iconic attractions including the Cabot Trail, Grand-Pré, and Peggys Cove. Tourism Nova Scotia also participated in the inaugural call plaque exchange for the Viking Vela in the Port of Halifax, strengthening relationships with cruise partners.

These partnerships help ensure Nova Scotia experiences are featured in travel itineraries and cruise programs, creating opportunities for tourism businesses and bringing visitors to communities across the province.

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.