Growing Tourism in Every Region Through the

Compelling Tourism Communities Initiative

Growing Tourism in Every Region Through the Compelling Tourism Communities Initiative

Thursday, August 28, 2025

Tourism Nova Scotia (TNS) has successfully completed the third year of the Compelling Tourism Communities (CTC) Initiative, which helps local leaders promote tourism in their communities through destination development, visitor servicing, advertising, marketing and digital adoption.

From April 1, 2024, to March 31, 2025, TNS worked with over 60 partners and over 124 communities across the province through nine CTC programs. Partners included businesses, chambers of commerce, municipalities, tourism sector associations and community tourism groups.

The CTC initiative allows TNS to work even closer with communities to attract visitors and increase tourism spending.

TNS created CTC regional reports highlighting the results achieved:

Learn more about this initiative at https://tourismns.ca/compelling-tourism-communities-initiative.

Programs for 2025-26 are now underway and we look forward to continuing to build on these successful programs.

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.