Earlier this month, Tourism Nova Scotia welcomed international travel writer Beate Kuhn-Delestre to the province on a hosted media trip focused on Nova Scotia's growing spa, wellness, culinary, and coastal experiences. She is travelling on assignment for SpaINSIDE, a German-language publication that reaches approximately 25,000 readers and specializes in wellness, lifestyle, travel, and hospitality content.
During her visit, Beate explored destinations and businesses across the South Shore, Yarmouth and Acadian Shores, the Annapolis Valley, and other regions of the province. Her itinerary included visits to wellness destinations such as Oceanstone Seaside Resort, White Point Beach Resort, and Saltair Nordic Spa & Wellness, along with accommodations, culinary experiences, cultural attractions, and local communities.
Tourism Nova Scotia's Travel Media Relations Program connected qualified travel media with tourism businesses and experiences across the province to help generate editorial coverage in key markets. These hosted visits played an important role in raising awareness of Nova Scotia as a travel destination and showcasing the unique products and experiences available to future visitors.
A special thank you goes to the tourism businesses and industry partners that supported this media visit. Contributions such as hosted experiences, value-added offerings, local expertise, and warm Nova Scotian hospitality helped create memorable experiences for visiting journalists and influencers. These partnerships allowed Tourism Nova Scotia to extend its hosting budget further and provide more opportunities for travel media to experience the province firsthand.
Media hosting remains an important part of Tourism Nova Scotia's marketing efforts. By working together, we continue to share authentic Nova Scotia stories with audiences around the world and inspire future travel to our province.
Related resources:
Travel Media - https://novascotia.com/travel-media/
Travel Media Press Trips - https://tourismns.ca/storp/travel-media-press-trips