Modernized Tourism Indicators Framework

Thursday, September 3, 2026

Tourism Nova Scotia has modernized its tourism indicators framework to provide a more comprehensive understanding of tourism's impact in Nova Scotia.

Tourism indicators (or metrics) help assess the overall health of Nova Scotia's tourism industry. They provide insights into industry performance, visitor activity, and trends over time, helping inform decision-making and support tourism businesses, organizations, and communities.

The modernized tourism indicators framework retires the visitor enumeration process, maintains several existing indicators, and introduces new ones such as labour market information. Together, indicators such as tourism revenues, employment, accommodation demand, and visitor dispersion provide a more complete picture of tourism's impact in Nova Scotia.

To learn more, please visit https://tourismns.ca/tourism-indicators.

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.