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New Ad Campaign Welcomes Back American Visitors

Tuesday, August 24, 2021

Tourism Nova Scotia launched a marketing campaign focused on travellers from the Northeastern United States to coincide with opening of the Canadian border for American leisure travellers on August 9.
The campaign uses the Do More in Nova Scotia creative to showcase the wide range of unique experiences available in Nova Scotia – from world-class wines and culinary experiences to outdoor adventures and cultural activities. The campaign includes TV, digital video and display ads, social media ads, and search. It will run until the end of September to encourage late summer and fall vacations.

Watch the campaign video:

Learn more about our 2021 advertising campaigns at