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Patios along the Halifax Waterfront

New Tripadvisor Tool Helps You Highlight COVID-19 Safety Measures

In the wake of COVID-19, we know that safety is top of mind for travellers. Tripadvisor has launched the Travel Safe Initiative to put traveller’s minds at ease by helping businesses easily highlight and share their safety measures.

Using expertise from global health and safety organizations, Tripadvisor has gathered a checklist of safety measures that businesses can choose from to add to their listings. Once activated, a new “Keeping you safe during COVID-19” section will be added to your listing which includes the checklist of your safety measures, detailed explanations of your protocols, as well as how travellers can contact you directly or ask questions via the Q&A feature.

The checklist will also be reflected in a new search filter for safety measures, giving higher visibility on Tripadvisor to businesses who have activated their checklist. Additionally, safety-related questions have been added to the Tripadvisor review questionnaire, allowing recent visitors to confirm the safety experience.

To maximize the benefits of the Travel Safe Initiative, Tripadvisor suggests the following:

  • Select the safety measures that apply to your business. Be sure selections are accurate to properly set guest expectations.
  • Use the free form text box to provide more details. Include links to more information on your website or blog or third-party standards (associations, local certifications, etc.)
  • Update the information regularly. Travellers are very interested in the latest information, so Tripadvisor added a date stamp to the section. Be sure to add updates as you work to comply with the latest regulations and guidelines.

Add your safety measures by logging into the Tripadvisor Management Center at to www.tripadvisor.com/Owners

Are you managing your Tripadvisor listing?

With 455 million monthly visitors, Tripadvisor can help you reach more potential customers. Managing an effective Tripadvisor page and responding thoughtfully to reviews is a great way to build your online reputation.  Even if you aren’t using Tripadvisor in your marketing, your business may already be listed and gathering reviews. Claiming the listing will allow you to respond to reviews and take advantage of Tripadvisor’s free promotional tools, including Travel Safe.  

All businesses are required to have a link to a customer review site, like Tripadvisor, order to be listed on NovaScotia.com. Website users can also sort NovaScotia.com business listings by Tripadvisor rankings. We encourage you to create or claim a free listing on Tripadvisor and send us the link to your listing at novascotia@novascotia.com.

Clean it Right Training Program

Wondering how to improve your cleaning procedures? The Tourism Industry Association of Nova Scotia (TIANS), in partnership with Tourism Nova Scotia, is offering a new Clean it Right training program that provides tourism businesses with clearly defined policies and procedures for cleaning and disinfecting their facilities. The program is available online at no cost for the tourism industry for a limited time.

Register at https://nstourismstrong.ca/clean-it-right/.

Businesses who receive their Clean it Right designation can include the logo in their business listings on NovaScotia.com, and visitors to the site will be able to filter business listings to find certified Clean it Right Businesses.