National Geographic (Nat Geo) is one of the world’s most iconic publications. Whether online or in print, Nat Geo shares some of the world’s greatest adventures with a large, international audience.
This year, Tourism Nova Scotia partnered with Nat Geo and Destination Canada to share some of what makes Nova Scotia a compelling travel destination on Nat Geo’s travel website. The partnership resulted in a webpage focused on Nova Scotia that features a video of world-renowned adventurer and author Alastair Humphreys exploring Cape Breton and two travel articles.
The video, titled “This Island is Canada’s Best Kept Secret,” shows Humphrey exploring what makes Cape Breton such a unique destination (2:32 minutes). The video’s accompanying article covers everything from how to get there to where to sleep and eat.
The article “10 Must-Have Experiences in Nova Scotia” encourages visitors to explore our province slowly, taking time to enjoy our local culture and seafood.
To appeal to visitors from Germany, one of Destination Canada’s and Tourism Nova Scotia’s target geographic markets, both features are available in English and German.
Tourism Nova Scotia works with travel media from around the world to develop content that will inspire travellers to come explore our province. Check out Nova Scotia in the News to read coverage that has resulted from our travel media program.