Nova Scotia Featured on NBC’s TODAY Show

Wednesday, September 2, 2026

Nova Scotia is getting some exciting international exposure as we head into the Labour Day weekend.

The province was recently featured on NBC’s TODAY show as a Labour Day getaway destination, highlighting Nova Scotia as an appealing option for travellers looking for adventure, scenery and unforgettable experiences.

Media coverage like this helps keep Nova Scotia top of mind for travellers and introduces new audiences to everything the province has to offer.

Part of Tourism Nova Scotia’s work is building relationships that deliver results. Our connection with Condé Nast helped secure international exposure on the TODAY show and its digital properties, bringing Nova Scotia’s world-class experiences to a global audience.

Watch the segment below.

Related resource:

TNS - How To Work With Travel Media Toolkit - https://tourismns.ca/how-work-travel-media-toolkit

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.