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Skyline Trail at sunset in the Cape Breton Highlands National Park.

Second Travel Intentions Survey Identifies Factors that Will Encourage Canadians to Travel

Tuesday, September 15, 2020

Destination Canada has released the second wave of its Travel Intentions Research, conducted in July. The study identifies the key factors that will encourage Canadians to travel within Canada and internationally and includes helpful information for tourism businesses about the safety practices travellers consider to be important.

See results from the Travel Intentions Research.

COVID-19 had a major impact on Canadians’ 2020 travel plans, forcing a shift in travel closer to home, even as travel restrictions eased. In terms of safety practices, Canadians remain most interested in operators with strict cleaning and physical distancing protocols, use of masks for both customers and employees, and activities with limited group sizes.

The study reinforces the importance of implementing enhanced cleaning measures, and clearly communicating safety protocols to customers.

If you are looking for guidance regarding enhanced cleaning practices, consider participating in the Clean it Right program. Businesses who receive their Clean it Right designation can include the logo in their business listings on, and visitors to the site will be able to filter business listings to find certified Clean it Right businesses.

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