The Tourism Industry Association of Nova Scotia and Tourism Nova Scotia have co-led the development of a five-year roadmap for sustainable tourism growth in the province. 

The new Nova Scotia Tourism Sector Strategic Plan sets a vision for a tourism industry in Nova Scotia that is thriving in all regions, in all seasons.
 

Read the Nova Scotia Tourism Sector Strategy Summary

The Tourism Sector Strategic Plan identifies goals under six themes:

•    Destination Sustainability/365
•    Investment Readiness
•    Policy Alignment
•    Community Wealth and Wellbeing
•    Human Excellence and Tech Innovation
•    Global Competitiveness

This strategy was shaped by extensive research and engagement with tourism operators, community and sector organizations, and government partners across Nova Scotia. It represents the shared vision and collective voice of our province’s tourism sector and sets clear direction for sustainable, inclusive tourism growth that benefits communities across the province. It recognizes tourism’s vital role in our economic growth and in providing a high quality of life for the people who visit and live in Nova Scotia.

To explore the full strategy, visit the Nova Scotia Tourism Sector Strategy website. 



We thank everyone who contributed to the development of this strategy. The success of this strategic plan depends on our continued collaboration. We all have a role to play.

The strategy outlines priority areas, goals and actions that we can all work towards as operators, policy-makers, community members, and sector associations. We will be inviting you hosting engagement sessions to help identify ways you and your organization can help advance the strategic plan goals. More information will be coming soon.