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See our Winter Compelling Tourism Communities Ads

Wednesday, January 24, 2024

In partnership with local communities, we’re running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 15 to February 29 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads. 

See some examples of our ads:


For more videos, visit

Social Media Ads

Two people in the forest in winter riding bikesTwo people in armchairs looking out a window over the winter landscape

Person at the beach in winter holding a surfboardA family of four peer into an aquarium at the Museum of Natural HistoryThree people standing outside around a fire in wintertime and holding up glasses of wine to cheers.