Our winter campaign inspires exploring Nova Scotia

See our Winter Compelling Tourism Communities Ads

Wednesday, January 24, 2024

In partnership with local communities, we’re running a winter digital advertising campaign as part of the Compelling Tourism Communities Initiative (CTC). The campaign is running from January 15 to February 29 in Prince Edward Island, New Brunswick, and Nova Scotia. The campaign focuses on promoting winter visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, winter getaways, outdoor adventure activities, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads.

See some examples of our ads:

Videos

For more videos, visit https://www.youtube.com/playlist?list=PLprZuph0CZC8_dsdxsWti1tosebNvggLD

Social Media Ads

Two people in the forest in winter riding bikes Two people in armchairs looking out a window over the winter landscape

Person at the beach in winter holding a surfboard A family of four peer into an aquarium at the Museum of Natural History Three people standing outside around a fire in wintertime and holding up glasses of wine to cheers.

Tourism Nova Scotia

Tourism Nova Scotia works with communities and industry to attract visitors to the province and increase tourism revenues through experience and sector development, business coaching, marketing, and visitor servicing.

As a division of the Department of Communities, Culture, Tourism and Heritage, Tourism Nova Scotia is committed to advancing equity, diversity, inclusion and accessibility across Nova Scotia and we support partners who share in this commitment.

Tourism Nova Scotia is located in Mi'kma'ki, the ancestral territory of the Mi'kmaq. We are all Treaty people.