The Atlantic Canada Showcase (ACS) is a highlight in Atlantic Canada's tourism calendar! From October 6-8, 2025, buyers and sellers from across the region and around the world came together at the Saint John Trade and Convention Centre to build connections and spotlight Atlantic Canada's world-class tourism offerings. 

Nova Scotia was proudly represented with 37 delegates; making up a dynamic cross-section of tourism businesses showcasing the province's diverse and authentic visitor experiences. 

As part of a delegate lounge sponsorship, Nova Scotia provided a nutrition break that offered attendees a memorable taste of the province. Freshly brewed coffees were served with the Nova Scotia logo in the foam on top, creating a buzz and plenty of photo-worthy moments. 

Another highlight was the ice cream bar, featuring four locally-inspired flavours: Bay of Fundy Chocolate Tide, Cabot Trail Cookies & Cream, Mom's South Shore Strawberry Jam, and Oxford Wild Blueberry Cheesecake Bliss. These sweet treats gave delegates a true flavour of Nova Scotia hospitality. 

In even more exciting news, Nova Scotia has been announced as host for ACS in Fall 2027, promising another unforgettable opportunity to welcome tourism leaders to the province!