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Update on Tourism Sector Strategic Plan

Friday, April 21, 2023

In June of 2022, Premier Houston announced support for the development of a new strategic growth plan for Nova Scotia’s tourism sector.  The Tourism Industry Association of Nova Scotia and Tourism Nova Scotia are co-leading this initiative.  

After a competitive procurement process, we are pleased to share that MMGY Next Factor has been awarded the contract to develop the strategic plan. Their work began on March 22, 2023, and to date has included initial planning meetings with the project team. 

Development Process

The development process will include extensive engagement in a variety of formats, including interviews, virtual focus groups, in-person sessions and a feedback survey. The project team will be launching a microsite in early May that will serve as the go-to source for information about the strategic planning process, including opportunities for input and key milestones. Initial engagement will take place in May and June, with final delivery of the plan and industry launch taking place this fall. We will share another update when the website is live so you can select how you’d like to participate in this process.