Sending a newsletter is like knocking on someone's door: if that door opens, we must be ready to captivate the person on the other side by offering relevant, helpful, and personalized information. During this webinar, we will review the most critical elements to building an efficient email marketing strategy.
Date: Thursday, February 9, 2023
This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.
About our Presenter - Mariia Souchko, Playground Creative
Mariia is a bilingual marketing project expert and one of the owners of Playground Creative Agency with a Master’s in International Commerce and a Master’s in Marketing. Mariia has accumulated 15 years of experience in marketing development across three countries: France, Switzerland, and Canada, and she has extensive experience in marketing product development. She has built her career in a variety of roles and industries, mostly in medium to large companies. In addition to fulfilling the role of marketing manager for corporations, she was the gatekeeper, the technology whiz, and the financial and marketing guru. She specializes in business management processes (strategic marketing, business development, operational management, custom relationship management, etc.) and knows how to operate in competitive markets. She works with senior executives to drive the organization forward, increase its return on investment and propose actions for future growth.