In today’s fast-paced digital world, a strong online presence is no longer optional — it’s the foundation of sustainable growth and long-term success, especially in the competitive tourism industry here in Nova Scotia. Whether you’re running a boutique hotel, a tour company, a destination marketing organization, or a seasonal experience, your digital footprint is often the first (and most lasting) impression you make.
September 5, 2025 at 10:00 a.m.
Register here
In this power-packed webinar, Patrick Manifold — founder and lead creative of Nova Social Media & Marketing, will break down the exact elements every tourism business needs to attract, engage, and convert today’s digital-first traveler. You’ll discover:
The 5 pillars of a high-performing tourism website:
- How to rank higher on Google and get discovered by your ideal guests
- The secrets behind scroll-stopping content that drives real bookings
- How to turn social media followers into loyal customers
- The most common digital mistakes tourism operators make — and how to fix them
- Real-world examples of tourism businesses that have skyrocketed with the right online strategy
Whether you’re just starting out or looking to scale, this webinar will equip you with practical insights, actionable strategies, and a clear roadmap to build a digital foundation that fuels your tourism success.
This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence. Visit: https://nsdigiport.ca/ for more digital tools and resources.
Presenter-contributed Bio:
Patrick Manifold is the President and CEO of the Manifold Group Inc. and is also the founder of Nova Social Media & Marketing, which is an ad agency that specializes in social media management, content creation, website design, video production and digital marketing for businesses, organizations and brands in and around Nova Scotia, New Brunswick and PEI, Canada.