Most small businesses don't have a marketing problem. They have a keeping problem. Customers arrive, get good service, then quietly disappear. In 60 minutes, Shaun Whynacht walks through the six holes that drain a business's bucket, the systems that close them, and helps you pick one leak to fix this week.
3 Key Takeaways:
1. Why your journey leaks in the stages you never watch, not at the top of the funnel.
2. The six most common holes, and how to tell which one is costing you most right now.
3. A one-page patch plan you can build this week without spending more on advertising.
Thursday, October 15, 2026
10:00 a.m.
Presenter Contributed Bio:
Shaun Whynacht is the founder and Head Marketing Strategist of Blue Cow Marketing Inc. in New Minas, Nova Scotia, and the author of The Leaky Bucket: Why Customers Disappear and How to Build a Business That Makes Them Stay. Over more than 20 years in digital marketing across Canada and the US, he has helped small businesses replace scattered, manual follow-up with designed customer journeys - CRM, automated nurture, and referral systems that run consistently without losing the human tone. He hosts The Automation Show podcast, teaches regularly for chambers of commerce and business associations across Nova Scotia, and was recognized by the Nova Scotia House of Assembly in 2026 for entrepreneurship and community education.