As summer travel planning ramps up, now is the time for tourism businesses to make sure their online presence is working as hard as they are. Tourism Nova Scotia is hosting a three-part webinar series designed to help tourism operators prepare for the busy booking season with practical, easy-to-implement improvements.
The Spring Tune-Up Series: Quick Wins Before the Summer focuses on simple actions that can make a meaningful difference in how travellers discover and choose your business online. Each session will highlight tools, insights and strategies you can apply right away.
These short, focused sessions are designed for busy tourism operators who want quick wins that can improve visibility and support bookings for the upcoming season. Join us to get your website and listings ready before travellers finalize their summer plans.
Series Presenter: Michael Broley, Creative Director, MBD Studio
"Helping businesses drive revenue with technology for over 30 years. Our elevator pitch is that we help businesses with web development, branding and marketing. The truth is, what we do is so much more. We build the systems that help businesses operate in today’s economy. We are revenue drivers first. Creatives, second."
Digital Nova Scotia profile of MBD Studios
*Note you must register for each session individually
April 9, 2026 10:00 a.m.
Part 1 - The 48-Hour Website Audit & Fix:
Spring is fast approaching, which means you are about to be too busy running your business to work on your business. This webinar (1 of a 3-part series) is aimed at solopreneurs or small businesses who manage their websites themselves. We’re going to talk about best practices, new tools and trends, the impact of AI, and how to get the most out of your self-managed site with a weekend of elbow grease. You will leave the webinar with immediately actionable takeaways
April 16, 2026 10:00 a.m.
Part 2 - Updating Your Profile for Directories
Your website isn't the only place customers find you — and in many cases, it's not even the first. Google Business Profile, Apple Business Connect, Facebook, and other directory listings are often the very first impression someone gets of your business, and if they're incomplete, outdated, or missing entirely, you're invisible to a huge chunk of potential customers. This webinar (2 of a 3-part series) is aimed at solopreneurs and small businesses who want to take control of how they show up online. We'll walk through how to claim, optimize, and maintain your business profiles so that when someone searches for what you do, they find you — with the right info, the right photos, and the right first impression.
3-Key Takeaways:
- You'll know exactly which profiles matter most for your business and how to claim or update them
- You'll understand how these profiles directly impact whether customers find you (or your competitor) first
- You'll leave with a simple, repeatable routine to keep your listings accurate and working for you year-round
April 23, 2026 10:00 a.m.
Part 3 - Why Email Marketing is More Relevant than Ever
Social media algorithms change constantly, organic reach keeps shrinking, and you're competing with an endless scroll of content you can't control. Meanwhile, email marketing keeps quietly delivering the best return on effort of any digital channel — and it's not even close. This webinar (3 of a 3 part series) is aimed at solopreneurs and small businesses who have been meaning to start an email list, or who have one but aren't sure they're getting the most out of it. We'll cover what's changed in the email landscape, what actually gets people to open and click, the tools that make it manageable for a one-person operation, and why owning your audience list is one of the smartest moves you can make for your business.
3-Key Takeaways:
- You'll understand why email consistently outperforms social media for small businesses — and see the numbers to prove it
- You'll know how to start or improve a list using tools that won't eat your entire week
- You'll leave with a realistic plan for sending emails that people actually want to open
Register here
This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop for interactive services and educational opportunities that help tourism businesses develop digital marketing skills and access professional support to enhance their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.