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Webinar: Telling Your Customers' Story with Data

Tuesday, January 18, 2022

How do you use the insights you’ve gained from website analytics to encourage change and influence business decisions? This webinar will teach you how to build a story using data to effectively present and communicate data insights. Kevin D’Aguiar from Matters of Data will explain how using a ‘story framework’ will make your insights resonate with your audience and spark action, the do’s and don’ts of data presentation planning and execution, and what visualization is best to use when data is part of the story.  

Date: Thursday, February 24, 2022
Time: 10 am
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This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop-shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

About the Presenter

For over 22 years, Kevin D’Aguiar has developed his passion for translating data into meaningful insights and recommendations that drive business decisions. He has a B.SC. Mathematics and Computer Science from McGill University and a Mini Masters of Analytics Program, York University – Schulich School of Business.

Kevin is the Principal Consultant/Owner of Matters of Data which he started in 2019. Matters of Data focuses on translating complex data into a story that empowers and persuades stakeholders to make data-driven change.

Kevin has worked as Head of Data Science and Insights with Verb Interactive, as Manager of Analytics and Insights with LoyaltyOne AIR MILES Reward Program and was the lead CRM Data Integrator with Cossette Inc.