Learn how to use key web analytics metrics to map your customers’ journey on your website. In this webinar, Kevin D’Aguiar from Matters of Data will walk you through the template for an industry best-practice dashboard that will help you pull together meaningful information from your website analytics to make informed decisions about your business, website, and digital marketing strategies.

Date: Thursday, February 10, 2022
Time: 10 am
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This webinar is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a comprehensive hub of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence.

About the Presenter

For over 22 years, Kevin D’Aguiar has developed his passion for translating data into meaningful insights and recommendations that drive business decisions. He has a B.SC. Mathematics and Computer Science from McGill University and a Mini Masters of Analytics Program, York University – Schulich School of Business.

Kevin is the Principal Consultant/Owner of Matters of Data which he started in 2019. Matters of Data focuses on translating complex data into a story that empowers and persuades stakeholders to make data-driven change.

Kevin has worked as Head of Data Science and Insights with Verb Interactive, as Manager of Analytics and Insights with LoyaltyOne AIR MILES Reward Programm and was the lead CRM Data Integrator with Cossette Inc.