Data-driven strategies for smarter ad performance!
Gain clarity to know where your ad dollars work best, the confidence to optimize campaigns with data, and the tools to turn clicks into real customers and measurable growth.
December 4, 2025 at 10:00 a.m.
Key Takeaways:
Clarity on what truly drives results – You’ll know which audiences, platforms, and KPIs matter most so you can stop wasting money on what doesn’t.
Confidence to optimize with data – Practical methods to adjust budgets, creatives, and targeting to boost ROI.
A repeatable system for growth – A framework to turn ad spend into consistent conversions and measurable business impact.
This webinar series is offered in partnership between Tourism Nova Scotia and Digital Nova Scotia through DigiPort, a one-stop shop of interactive services and educational opportunities to help tourism businesses develop digital marketing skills and access professional support to improve their online presence. Visit https://nsdigiport.ca/ for more digital tools and resources.
Presenter-contributed Bio:
Jason Davis is the founder of Ralli Marketing, a business development partner helping companies scale through smarter systems, sales alignment, and digital strategies. With multiple startups and exits, he’s passionate about driving growth and economic development in Nova Scotia.
Jason is a digital strategist and campaign specialist with a BBA and Graphic Design diploma. He’s built his expertise through past ventures and strategic roles, combining creative and analytical skills to help businesses in Atlantic Canada master digital strategy and advertising.