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Work with TNS to Help Your Community Stand Out as a Travel Destination

Wednesday, April 3, 2024

Work with Tourism Nova Scotia raise awareness of your community as a vacation destination through the 2024-25 Emerging Destinations Program. 

The Emerging Destinations Program helps communities identify and position your most compelling tourism assets, such as attractions, experiences, food and drink, events, and accommodations, to increase awareness with potential travellers.

Program partners will benefit from:

  • Coaching using tools and resources to identify and position their most compelling tourism products and develop a tourism action plan;
  • Exploring opportunities to maximize or extend a tourism season;
  • Target market research insights for regional travellers;
  • A travel media/influencer visit to generate new photos and digital content to increase the profile of seasonal tourism products (such as a social media post and a new story/travel itinerary on

Municipalities, chambers of commerce, and business associations representing a community offering a tourism cluster with a minimum of five market-aligned businesses and attractions are invited to apply. Organizations interested in collaborating to maximize tourism opportunities are asked to identify a season of focus, preferably fall or winter, with late-summer also eligible in applications.

The deadline to apply is Wednesday, May 8, at 4:00 p.m.  

The program guidelines, eligibility and online application are available at