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Workshop: How to Work with Travel Trade

Tuesday, November 16, 2021

Join Tourism Nova Scotia and Destination Cape Breton Association for a workshop led by Eva Gutsche from STEM Consulting and Marketing Inc. on Tuesday, November 30.

Travel trade is the collection of companies which buy and sell travel. This includes receptive, international inbound tour operators and travel agents.

Working with the travel trade will provide you with access to a broader market of potential travellers and help you increase bookings for your business!

This workshop is designed to provide tactics, processes and best business practices on how to develop and expand your distribution, and ultimately, your business with domestic and international markets.
The presentations and hands-on activities will help you answer the questions:

  • How can travel trade help build my business?
  • How will travel trade change how I do business?
  • Which travel trade partners should I work with?
  • How do I gain new travel trade partners?

Date: Tuesday, November 30, 2021
Time: 9:00am to 2:00pm 
Location: St. Joseph Parish Hall
15114 Cabot Trail, Chéticamp, NS
Registration: Contact Lisa Hennessy, Destination Cape Breton Association, at

Lunch will be provided.
Space is limited. 
All participants must be fully vaccinated in order to attend this in person workshop. 

Workshop Lead by Eva Gutsche

Eva is the founder of STEM Consulting & Marketing Inc. and brings a wide range of experience and expertise to the organization. A solid background in management and sales allows for a practical hands-on approach to be applied to the various programs. Eva has been facilitating for many years working to improve effectiveness with leadership teams, sales departments and front-line customer experience.
Eva has an MBA from Simon Fraser University in Vancouver, a diploma in Hospitality Administration and Services from Centennial College, Toronto and a program completion from Cornell University in Leadership and Revenue Management. Eva is fully accredited as a Licensed Practitioner with Insights (Discovery, Team Effectiveness and Sales Effectiveness) and with Lumina (Lumina Spark, Lumina Leader and Lumina Sales). Eva is also a Licensed EQAT trainer for Destination Canada.