Destination Canada recently launched a new Traveller Segmentation tool. This tool delivers deep insights into traveller motivations and behaviours to support targeted marketing and experience/product development activities.
Tourism Nova Scotia has adopted and integrated Destination Canada’s Traveller Segmentation tool into our marketing, research, and sector development activities. We are hosting an industry webinar to help you understand the segments and how you can integrate this valuable tool into your activities.
Harnessing the Power of Traveller Segmentation Webinar
Learn about the new Destination Canada Traveller Segmentation tool, and the seven traveller segments. Explore what inspires, motivates and drives travellers and discover how to use these insights to inform a more targeted marketing and product development approach for your business or organization.
Date: Tuesday, April 14, 2026
Time: 1:00 p.m. – 3:00 p.m.
If you have any questions, please contact Amanda Tate, Research Manager, at Amanda.Tate@novascotia.ca or (902) 478-8986.