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Film Tourism Campaign Encourages Travel to Nova Scotia

Tuesday, May 28, 2024

A new advertising campaign highlighting Nova Scotia communities and linking to the local film industry encourages travellers to visit the province.

“We have an opportunity to leverage the great work the film industry is doing in Nova Scotia to raise awareness of our province with travellers,” said Susan Corkum-Greek, Minister of Economic Development, on behalf of Allan MacMaster, Minister of Communities, Culture, Tourism and Heritage. “The film industry is an important part of our provincial economy, and this is a unique way to extend those benefits to further support tourism.”

The first ads showcase locations around Nova Scotia and are playing during the popular Sullivan’s Crossing series – filmed in Nova Scotia – coinciding with the broadcast of Season 2. That includes ads on CTV, streaming platforms and social media, running in Ontario and Atlantic Canada until Sunday, June 2.

According to the Motion Picture Association – Canada, member studios spent more than $22 million on production-related goods and services at 505 Nova Scotia-based businesses in 2022.


“When a movie or series shoots on location, it brings with it an immediate boost to the local economy, spurring jobs, related infrastructure development and support for local businesses. From catering to construction supplies, accommodations, local rentals, transportation and more, film and television productions support local businesses in communities across Nova Scotia.”  
— Wendy Noss, President, Motion Picture Association – Canada 

Quick Facts:

- the total budget for the film tourism campaign, including production and media buy, is $200,000
- in 2023, 2.2 million people visited Nova Scotia, an increase of 14 per cent (or 266,000 more visitors) compared with 2022

Additional Resources:

2024 film tourism videos:

Department of Communities, Culture, Tourism and Heritage grants and programs:

Sullivan’s Crossing on CTV:

Tourism Nova Scotia:

Motion Picture Association – Canada:


Media Contact: Susan Mader Zinck
                             Cell: 902-499-1343