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New Contest Encourages Nova Scotians to Explore Their Province

Monday, August 24, 2020

August 24, 2020

A new contest launched by Tourism Nova Scotia this week encourages Nova Scotians and Atlantic Canadians to explore the province and support local businesses.

The Ultimate Nova Scotia Road Trip contest invites people to post photos of themselves enjoying one, or as many as possible, of 25 quintessential Nova Scotia activities - from whale watching to indulging in a late-night donair - for a chance to win an incredible local getaway.

To enter the contest, participants post photos on Facebook or Instagram of themselves enjoying activities featured on the contest scorecard with the hashtags #NSRoadTrip and #NovaScotiaNice. For each photo posted to social media using the hashtags, participants are entered to win the ultimate prize: a personalized trip including six nights/seven days anywhere in the province (as listed on The more activities people take part in, the more chances they have to win.

"We want to remind people about the wide array of exciting activities available right here at home and encourage Nova Scotians to get out and support as many tourism businesses as possible," says Michele Saran, CEO, Tourism Nova Scotia. "The contest gives both inspiration and incentive to plan a late-summer or early-fall staycation."

Quick Facts:

- the contest is open to residents of the four Atlantic provinces from midnight Aug. 23 to Oct. 11, 2020

-- one winner will be selected through a random draw to receive a customized six nights/seven days trip anywhere in Nova Scotia. The contest prize is a maximum value of $5,000

-- the contest is part of Tourism Nova Scotia's Rediscover Nova Scotia advertising campaign, which aims to encourage residents to travel within the province

Additional Resources:

-- Ultimate Nova Scotia Road Trip contest page:

-- Tourism Nova Scotia's 2020 advertising campaign:


Media Contact: Zandra Alexander

                         Cell: 902-222-4256