The Province is using National Tourism Week, from May 29 to June 4, as an opportunity to encourage people to travel to and within Nova Scotia this year.
Tourism Nova Scotia has launched an advertising campaign encouraging Nova Scotians to support local tourism businesses by booking staycations this summer. The $150,000 campaign includes TV, digital and social media advertising. Campaigns aimed at attracting visitors from farther away were launched earlier this spring in other key markets in North America and overseas.
"Nova Scotia has a wealth of beautiful towns, exciting events and live music, world-class wines and seafood, rich culture and so much more that we are excited to share with the world," said Agriculture Minister Greg Morrow, on behalf of Pat Dunn, Minister of Communities, Culture, Tourism and Heritage. "We have invested in tourism businesses and airports to help with recovery from the global pandemic and we are pleased to hear that tourism bookings and activities are ramping up for 2022."
In 2021-22, the Province invested $30.6 million in programs that supported more than 1,800 tourism businesses and organizations, including $12 million in March to support tourism recovery and programs for marketing, product development and digital adoption.
National Tourism Week is an annual event organized by the Tourism Industry Association of Canada to champion and promote Canada's destinations, tourism businesses and employees.
- Budget 2022-23 included an additional $2 million for Tourism Nova Scotia to focus on local tourism and increase tourism revenues
- the Province is investing about $9.1 million in advertising campaigns to promote Nova Scotia as a vacation destination in 2022-23
- in May, the Province announced $13 million for Halifax Stanfield International Airport's Air Access Fund, and $6.3 million for infrastructure improvements and an Air Access Fund at the J.A. Douglas McCurdy Sydney Airport
- in 2021, Nova Scotia welcomed 882,600 non-resident visitors, an increase of 13 per cent compared to estimates for 2020, when the pandemic severely restricted travel
- tourism revenue estimates for 2021 are about $1 billion compared to $2.6 billion in 2019
- Tourism Nova Scotia advertising campaigns: https://tourismns.ca/marketing/advertising-campaigns
- Nova Scotia's trip planning website: https://www.novascotia.com/
- Tourism Industry Association of Canada - Tourism Week 2022 (tiac-aitc.ca)
Media Contact: Mikaela Etchegary