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Province Invests in Tourism Icons, Including Peggy’s Cove

Wednesday, July 25, 2018

July 25, 2018

The province will invest in five iconic tourism sites to enhance visitor access and experiences, and help motivate people to travel to Nova Scotia.

Business Minister Geoff MacLellan announced today, July 25, that Peggy’s Cove, Bay of Fundy, including Annapolis Royal, the Cabot Trail, the Halifax waterfront and the Lunenburg waterfront will receive funding through the new Tourism Revitalization of Icons Program for significant tourism infrastructure projects. The province has committed $6 million over three years.

“These iconic tourism sites attract travellers from around the world and it’s important we do all that we can to ensure they have exceptional experiences once they are here,” said Mr. MacLellan. “These investments will create more opportunities for private sector tourism operators and help keep our sector growing.”

The program will be administered by Tourism Nova Scotia, the Crown corporation responsible for marketing the province and maximizing the value of tourism to the provincial economy.

“These tourism icons help differentiate Nova Scotia from other travel destinations,” said Michele Saran, CEO of Tourism Nova Scotia. “They are recognized nationally and internationally and deliver the unique and authentic Nova Scotia experiences visitors look for.”

Tourism Nova Scotia will quickly begin working with partners to identify the best plan for each icon site.

Develop Nova Scotia will lead the planning and implementation of tourism infrastructure enhancements at Peggy’s Cove, which will include consultation with community and business stakeholders.

Additional program partners and projects will be announced once confirmed.

The following amounts have been earmarked for each site over the next three years, starting in 2018-19:


Media Contacts: Gary Andrea
                Department of Business

                Alex Handley
                Tourism Nova Scotia