This fall, Tourism Nova Scotia is promoting the province through targeted marketing campaigns that highlight the beauty and appeal of the season. The campaigns are designed to inspire visitation, encourage exploration of local communities, and drive tourism activity across Nova Scotia during the autumn travel period.

Your Nova Scotia Playlist Fall Campaign

Your Nova Scotia Playlist Fall Campaign is running from September 1 to November 15 in Ontario, highlighting things to see and do in Nova Scotia this fall. The campaign, includes digital video ads on YouTube, social media ads and digital display ads directing people to NovaScotia.com for inspiration to book their fall getaway. Here are some examples:

Videos

Coastal Accommodation



Fall Outdoor Activities



Food & Drink



History & Culture



Luxury Activities



Luxury Experiences

 



2026 Fall Campaign in Ontario - Playlist of Videos 

Social Media


 

Google Display Ads

Compelling Tourism Communities Digital Marketing Program Campaign 

The Compelling Tourism Communities Digital Marketing Program Campaign is running from September 1 to October 31 in Prince Edward Island, New Brunswick, Newfoundland and Labrador and Nova Scotia. The campaign focusses on promoting fall visitation and building awareness of Nova Scotia’s lesser-known communities through highlighting events, outdoor adventure activities, wineries, culinary experiences, accommodations, and more. Tactics include digital video ads on YouTube and streaming services, digital display ads, and social media ads. Here are some examples:

Videos



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Social Media Ads 

Related resources: 

Compelling Tourism Communities Initiative - https://tourismns.ca/compelling-tourism-communities-initiative
Advertising Campaigns - https://tourismns.ca/marketing/advertising-campaigns