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Compelling Tourism Communities Marketing Initiatives

The Compelling Tourism Communities Marketing Initiative aims to raise awareness of Nova Scotia’s unique communities and tourism products to encourage travel throughout the province.



The initiative includes: 

  • Summer, fall and winter digital advertising campaigns targeting Nova Scotia, Prince Edward Island, New Brunswick and Newfoundland & Labrador
  • Development of compelling new photos and videos that can be used in marketing activities 
  • Press trips for journalists and influencers to develop stories that inspire travel throughout Nova Scotia


How the CTC Marketing Initiative Works

Tourism Nova Scotia invites you to share your input for the 2024-25 Compelling Tourism Communities Marketing Initiative that could help you raise awareness of your community as a travel destination.  

Community insights crucially support the development of our seasonal advertising campaigns for Atlantic Canada and the selection of locations to shoot high-quality photo and video assets to promote communities and businesses. Your input will also influence the itinerary development for travel media press trips.

Submissions for the 2024-25 Compelling Tourism Communities Marketing Initiative are now closed.

Subscribe to our industry newsletter to learn about other program and partnership opportunities.

The program intake period has ended.


Program Contact

For more information about the initiative, please contact:
Meaghan Giffin, Marketing Advisor,