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Compelling Tourism Communities Marketing Initiatives

The Compelling Tourism Communities Marketing Initiative aims to raise awareness of Nova Scotia’s unique communities and tourism products to encourage travel throughout the province.

Tourism Nova Scotia is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from equity seeking businesses, organizations, and individuals, as well as those that offer tourism activities that amplify and reflect equity seeking communities, experiences and voices.

 

The initiative includes: 

  • Summer, fall and winter digital advertising campaigns targeting Nova Scotia, Prince Edward Island, New Brunswick and St. John's, Newfoundland & Labrador
  • Development of compelling new photos and videos that can be used in marketing activities 
  • Press trips for journalists and influencers to develop stories that inspire travel throughout Nova Scotia

 

Two people walking down a beach with a text block above them that reads "Compelling Tourism Communities Marketing Initiatives 2025/26".

How the CTC Marketing Initiative Works

Tourism Nova Scotia invites you to share your input for the 2025-26 Compelling Tourism Communities Marketing Initiative that could help you raise awareness of your community as a travel destination.

Intake is now closed. Please subscribe to our industry newsletter for other program opportunities.

Read the Program Guidelines

Community insights support the development of our seasonal advertising campaigns for Atlantic Canada and the selection of locations to shoot high-quality photo and video assets to promote communities and businesses. Your input will also influence the itinerary development for travel media press trips.

 

Program Contact

For more information about the initiative, please contact:
Meaghan Giffin, Marketing Advisor, meaghan.giffin@novascotia.ca

2024-25 Content and Digital Marketing Programs Partners

Community Content Development

  • Destination Cape Breton Association 
  • Guysborough District Business Partnership 
  • Municipality of Cumberland County 
  • Municipality of Shelburne 
  • Municipality of the County of Annapolis
  • Town of Truro 
  • Yarmouth & Acadian Shores Tourism Association 
  • Community Event Photography - Various locations
  • Cultural Projects – Eskasoni Cultural Journeys & African Nova Scotia video

Community Advertising

  • African Nova Scotian Affairs - Province-wide 
  • Baddeck Area Business and Tourism Association 
  • Bear River Board of Trade 
  • Celtic Sun Limited
  • Cliffs of Fundy UNESCO Global Geopark 
  • Destination Cape Breton Association 
  • Fish Nova Scotia - Province-wide 
  • Fisheries Museum of the Atlantic 
  • Fortress of Louisbourg Association
  • Guysborough District Business Partnership
  • Kismet Design
  • Mahone Bay Chamber of Commerce 
  • Municipality of Chester
  • Municipality of Cumberland 
  • Hants Municipality of East Hants/Burntcoat Head Park 
  • Municipality of Shelburne 
  • Municipality of the County of Annapolis 
  • Nalu Retreat
  • Ross Creek Centre for the Arts 
  • Sheet Harbour and Area Chamber of Commerce and Civic Affairs 
  • StayAnotherDay.ca (Annapolis Royal Area) 
  • Town of New Glasgow 
  • Town of Pictou 
  • Town of Truro 
  • Wolfville Business District 
  • Yarmouth and Acadian Shores Tourism Association

Visiting Media Program

  • Acadian House Museum 
  • Albert's Inn 
  • Alt Hotel Halifax Airport 
  • Annapolis Cider Company 
  • Art Gallery of Nova Scotia 
  • Ashlea House Bed & Breakfast 
  • Authentic Seacoast Distillery, Brewery and Vineyard 
  • Authentic Seacoast: Yurts in the Vineyard
  • B2 Lofts 
  • Bar Salvador 
  • Beach Pea Kitchen & Bar
  • Benjamin Bridge Vineyards
  • Blomidon Inn
  • Boatskeg Distilling Company
  • Boulder Cove Cottages 
  • Burntcoat Head Park 
  • Canadian Museum of Immigration at Pier 21 
  • Cape Forchu Lighthouse 
  • Cape George Lighthouse 
  • Cape View Motel & Cottages 
  • Celtic Colours International Festival 
  • Church Brewing Company, The
  • Coastal Adventures 
  • Comfort Inn Yarmouth
  • Cove & Sea Cabin 
  • Curated Food Tours 
  • Deep Sky Observatory 
  • DesBarres Manor Inn 
  • Digby Pines Golf Resort and Spa
  • Discover the Strait Boat Tours 
  • Dockside Suites 
  • Driftwood by the Bay
  • East Coast Surf School 
  • Elderkin’s Farm Market 
  • Eskasoni Cultural Journeys 
  • Evangeline, The
  • Fisheries Museum of the Atlantic 
  • Flying Apron Inn & Cookery 
  • Fox Harb’r Resort 
  • Fox Point Inn 
  • Fundy Tidal Interpretive Centre 
  • Gaspereau Vineyards 
  • Glenora Inn & Distillery 
  • Grand Pré Winery 
  • Gravity Luxury Domes 
  • Guysborough Old Court House Museum 
  • Halifax Marriott Harbourfront 
  • Halifax Seaport Farmers' Market
  • Hall’s Harbour Lobster Pound & Restaurant
  • Harbour Hopper Tours 
  • Hectic Media Inc 
  • Hotel Wolfville 
  • Hector Heritage Quay 
  • Iona Heights Inn 
  • Inverary Resort 
  • Island Beach Hideaways
  • Ivy House Inn 
  • J Farwell Sailing Co
  • Jost Vineyards 
  • Kabina 
  • Lane’s Privateer Inn 
  • Lawrencetown Lodge 
  • Le Village historique acadien de la Nouvelle-Écosse 
  • Lightfoot & Wolfville Vineyards 
  • Lightship Brewery & Tap Room 
  • Lincoln Street Food 
  • Liscombe Lodge Resort & Conference Centre
  • Local Guy Adventures 
  • Loft Retreat 
  • Luckett Vineyards 
  • Lunenburg Walking Tours 
  • Main & Mersey Dining Room & Coffee Bar
  • Magic Winery Bus 
  • Mahone Bay Scarecrow Festival 
  • Maple Inn 
  • Marmalade Motel, The
  • Maritime Inn Port Hawkesbury 
  • Maritime Museum of the Atlantic
  • Membertou Heritage Park 
  • Memory Lane Heritage Village 
  • Millbrook Cultural & Heritage Centre 
  • Moxy Halifax Downtown
  • Muir Hotel 
  • Nalu Retreat 
  • Neptune Theatre 
  • North Star*
  • Nova Scotia Provincial Parks - Province-wide
  • Nova Scotia’s UNESCO World Heritage Sites - Province-wide 
  • Oak Island Resort & Conference Centre
  • Oceanstone Resort & Hydrothermal Spa 
  • Parks Canada - Province-wide
  • Peggy’s Cove Lighthouse 
  • Planters Ridge Winery 
  • Pleasant Paddling 
  • Petit Passage Whale Watch 
  • Quarterdeck Beachside Villas & Grill
  • Rennesouth 
  • Rodd Grand Yarmouth
  • Roseway River Cottages 
  • Rudder’s Seafood Restaurant & Brewery
  • Rum Runner Inn 
  • Salt Shaker Deli & Inn 
  • Salty Dog Sea Tours 
  • Samera Suites 
  • SEEK Wilderness Accommodations
  • Shakespeare by the Sea 
  • Sherbrooke Village Museum 
  • Ship's Company Theatre
  • Smuggler's Cove Inn 
  • Sutton Place Hotel, The
  • Tangled Garden 
  • The Barn Coffee & Social House (Mahone Bay)
  • The Kitch’Inn 
  • The Simon Hotel Sydney
  • The South Shore Fish Shack
  • Theatre Baddeck
  • Tidal Bore Rafting Resort
  • Travelodge Suites by Wyndham New Glasgow
  • Trout Point Lodge
  • Two Planks and a Passion Theatre
  • Victoria Park (Truro)
  • Vintage Vino Tours
  • Vision Air
  • Westin Nova Scotian Hotel
  • White Point Beach Resort
  • Wolfville Farmers' Market
2023-24 Content and Digital Marketing Programs Partners