Compelling Tourism Communities Marketing Initiatives 

The Compelling Tourism Communities Marketing Initiative aims to raise awareness of Nova Scotia’s unique communities and tourism products to encourage travel throughout the province.

Tourism Nova Scotia is dedicated to advancing equity, diversity, inclusion and accessibility (EDIA) in Nova Scotia. We encourage and prioritize applications from equity seeking businesses, organizations, and individuals, as well as those that offer tourism activities that amplify and reflect equity seeking communities, experiences and voices.

The initiative includes: 

• Summer, fall and winter digital advertising campaigns targeting Nova Scotia, Prince Edward Island, New Brunswick and St. John's, Newfoundland & Labrador
• Development of compelling new photos and videos that can be used in marketing activities 
• Press trips for journalists and influencers to develop stories that inspire travel throughout Nova Scotia