Accommodation statistics are the best source of geographic data on tourism activity in the province.
Each month, accommodations and campgrounds are required to share occupancy information with Tourism Nova Scotia. The reports include the number of rooms they sold, the number of rooms they had available, and the number of people who stayed at their property. This data provides valuable information on performance and trends within the sector, and is important to both industry and government.
This data can also help inform your business decisions! Our research team can provide data on an aggregate basis to help with business planning. For example, an entrepreneur who is considering opening a hotel in Antigonish can request a report on accommodation rates in the Northumberland Shore area. This information can help the business owner determine whether there is a business case for the project, and how many rooms could likely be filled in each season.
A tour operator might be interested to know how many visitors are spending the night in a certain region to help plan tours or locate partners to coordinate travel packages.
Municipalities also use occupancy reports to determine accommodation needs and to help inform community tourism plans.
Learn About Accommodations Occupancy Reporting
If you have questions about accommodations data or would like to request a report, please contact tourismresearch@novascotia.ca.
To protect our partners’ privacy, individual property information is kept strictly confidential. Occupancy data is only provided in a collective format so no single property’s data is identifiable. We do not publish accommodation statistics until enough businesses in each region have reported to ensure confidentiality. That's why it is so important that operators report their data as quickly as possible at the end of each month.
Thank you to all of the operators who take a few minutes each month to contribute to this important information.