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Accommodation Statistics

Tourism Nova Scotia gathers and reports tourism statistics on behalf of the tourism industry. These statistics help inform our decision-making, help describe visitors to Nova Scotia, and can be used by tourism businesses and organizations for planning and business development. As tourism indicators are compiled from several sources, data becomes available at different times. Tourism Nova Scotia reports the most up-to-date statistics available so reporting timelines for each indicator may differ.
 

See 2022 Year-to-date Accommodation Statistics (PDF)

See 2021 Full Year Tourism Performance Indicators (PDF)

Accommodations Activity in Nova Scotia - October 2022

October 2022 Accommodation Sales

Nova Scotia accommodations operators reported 297,000 room nights sold in October 2022, a 36% increase in room nights sold over October 2021 (a difference of 78,000 room nights) and a 14% increase over 2019 (a difference of 36,000 room nights). This is the highest increase in monthly room night sales relative to 2019 since the start of the COVID-19 pandemic – indicating strong accommodations recovery in 2022. The second highest monthly increase since the pandemic occurred in June, when room night sales were up 11% over the same month in 2019 (a difference of 31,000 room nights). 

On a regional basis, room nights sales in October 2022 were up over the same month in 2019 in all tourism regions except Eastern Shore, where operators reported 2,000 room nights sold, down 4% from October 2019 (100 fewer room nights sold). The highest increase was reported in Northumberland Shore, with 24,000 room nights sold, up 36% compared with October 2019 (6,000 more room nights sold). The large increase in Northumberland Shore can be attributed in part to the opening of a new hotel in Antigonish in late 2021, as well as to accommodations demand from line crews working to restore power in the region, which was hard hit by Hurricane Fiona in late September.

Increases in room nights sold versus October 2019 were also recorded in:

  • Yarmouth and Acadian Shores (6,000 room nights sold, up 31% or 2,000 more room nights sold).
  • Bay of Fundy and Annapolis Valley (39,000 room nights sold, up 30% or 9,000 more room nights sold).
  • South Shore (19,000 room nights sold, up 20% or 3,000 more room nights sold).
  • Halifax (153,000 room nights sold, up 10% or 14,000 more room nights sold).
  • Cape Breton (54,000 room nights sold, up 5% or 3,000 more room nights sold).

Year-to-Date October Accommodation Sales

Year-to-date October 2022, operators across the province reported 2.5 million room nights sold, a 66% increase (1 million more room nights sold) compared with the same period in 2021, and a 4% increase over the same period in 2019 (96,000 more room nights sold). 

All regions reported more room nights sold year-to-date than in the same period in 2019. The highest gains were in Yarmouth and Acadian Shores, where sales were up 40% (20,000 more room nights sold) compared with the first 10 months of 2019. In Halifax, year-to-date October 2022 sales were up 1% (7,000 more room nights sold) compared with 2019.
 

Nova Scotia Room Nights Sold (TNS Accommodations Database):

Bar graph comparing monthly room nights sold from January to October in 2022, 2021 and 2019.

Sharing Economy Activity in Nova Scotia - October 2022

According to AirDNA data, 60,000 room nights were booked through sharing economy platforms (like Airbnb/VRBO) in October 2022. This was an increase of 31% compared with 2021 and an increase of 37% compared with 2019.

From January through October 2022 there were 526,000 room nights booked through sharing economy platforms, an increase of 53% compared with the same months in 2021.

Compared with 2019, sharing economy room nights booked were up 20% in the first 10 months of 2022. This contrasts with room night sales among operators included in Tourism Nova Scotia’s accommodation database, which were up 4% year-to-date over the same period in 2019.

Room Nights Booked Through Sharing Economy Platforms:

Bar graph comparing rooms booked through sharing economy platforms from January to October in 2022, 2021 and 2019.

Average Room Rate in Nova Scotia - October 2022

According to the latest data from the CBRE Hotels National Market Report, the average room rate for Nova Scotia accommodations was $168 in the first 10 months of 2022, an increase of 46% over the same period in 2021 and an increase of 13% compared with the same period in 2019.

Year-to-date October 2022, the average room rate in the Halifax Regional Municipality was $179, up 13% over the same period in 2019, while the average room rate of $139 in the rest of Nova Scotia was up 13% compared with 2019.

These figures indicate a robust recovery in average room rates in both Halifax and across Nova Scotia in 2022.

Average Room Rates Per Night in Nova Scotia:

Bar graph comparing monthly average room rates for January to October in 2022, 2021, and 2019.

Tourism statistics are compiled from a variety of sources, including:

  • Operator accommodation occupancy reports
  • Room rate data from CBRE Limited
  • Data collected by AirDNA regarding room night bookings through sharing economy platforms
  • In-person surveys administered to passengers at the Halifax Stanfield International Airport
  • Motor vehicle enumeration at the Nova Scotia – New Brunswick border
  • Passenger information from ferry operators
  • The Nova Scotia Visitor Exit Survey
  • Data from Halifax International Airport Authority

These statistics reflect the combined efforts of tourism businesses, organizations, communities, and governments, and include activities by both Nova Scotians and non-resident visitors. There are many factors that contribute to tourism industry performance including events, weather, gas prices, air capacity, currency fluctuations, geo-political circumstances, and industry initiatives such as marketing. Tourism Nova Scotia is just one organization among many contributing to tourism growth. We support tourism growth through marketing in key national and international markets, support for experience and business development, and visitor servicing. For more information about Tourism Nova Scotia's strategy and performance, please see Plans & Reports.