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New Pilot Program to Increase Profile of Emerging Winter Destinations with Travellers

Wednesday, October 12, 2022

Tourism Nova Scotia will work with up to four communities this year through a pilot program to develop new destination tools that help communities identify and promote their most compelling tourism products. The Compelling Tourism Communities: Emerging Winter Destination Pilot will help Nova Scotia communities better understand what attracts travellers and promote their community as a winter destination.

Partners will receive market research insights, coaching, and marketing support to define and feature top reasons for travellers to visit their communities this winter. Each community’s most compelling product will be featured in a winter itinerary for a social media influencer visit coordinated by Tourism Nova Scotia to help raise awareness of their community among Nova Scotia and Maritime travellers. 

This pilot program is part of the Compelling Tourism Communities initiative, which is focused on working closely with local leaders to attract visitors and increase tourism spending in our communities. There will not be an open application process this year as Tourism Nova Scotia will be strategically reaching out to communities with emerging winter product clusters and partners demonstrating efforts to build tourism. Partners will be using new tools and resources that Tourism Nova Scotia is developing for communities and share feedback to help inform their roll-out and future programming. We anticipate offering further program opportunities to help grow local tourism in future years.

You can learn more about this year’s pilot program at