Tourism Nova Scotia’s 2017 marketing campaign will launch in key markets across Canada and the United States on Monday, April 3.
An evolution of the 2016 “If You Only Knew” campaign, this year’s creative is designed to help potential visitors visualize what they can do on a vacation to Nova Scotia, showcasing the known and lesser-known aspects of the province.
"Through research we learned that travellers need more information about the type of experiences Nova Scotia has to offer before booking a trip, despite the awareness we enjoy as a vacation destination,” said Michele Saran, CEO, Tourism Nova Scotia. "Our campaign showcases a multitude of experiences by contrasting the known and unknown aspects of the province in a visually compelling way."
The campaign includes television, digital banner ads and videos, special digital features with major media outlets in key markets, and impactful out-of-home billboards in high-traffic locations. The campaign additionally showcases unique experiences on Facebook, leveraging videos produced in partnership with tourism businesses and organizations who participated in Tourism Nova Scotia’s 2016 Inspiring Content Program. All advertising directs people to NovaScotia.com where they can interact directly with operators’ web sites and plan their perfect trip to Nova Scotia.
To see more about the campaign, click here.