Wednesday, May 13, 2020
Join Tourism Nova Scotia for a webinar delivered by Eva Gutsche from STEM Consulting on how to develop your sales plan for post-COVID-19 recovery. Eva is familiar to many people in the Atlantic Canada’s tourism industry as a facilitator of the Travel Trade Market Readiness Program. Eva is offering her expertise to businesses and destination management organizations in several provinces to help industry prepare for COVID-19 recovery and attract new business through an effective sales strategy. This webinar will provide suggestions for a concrete action plan for any size business.
Date: Thursday, May 21, 2020
Time: 10:00 a.m. Atlantic Time
In this webinar Eva Gutsche will cover:
- Short-term sales focus - understanding what consumer demand may be following the pandemic
- Creating a short-term consumer marketing strategy for the recovery phase
- Planning for 2021 and beyond to attract local, regional, and international visitors
This is the second webinar delivered by Eva in the Tourism Nova Scotia Webinar Series. You can view Eva’s first webinar, Ramping Up as the Curve Flattens: Adapting Your Business and Staff to Customer Expectations, and the full webinar line up at https://tourismns.ca/webinar-series
Eva Gutsche is a seasoned tourism professional with 18 years of facilitation experience working with Canadian tourism operators and destination and provincial marketing organizations. Eva also has extensive hands-on experience as a tourism supplier working in the domestic and overseas markets. She has an MBA from Simon Fraser University, a diploma in Hospitality Administration and Services from Centennial College, Leadership and Revenue Management courses from Cornell University and is an Explorer Quotient© accredited trainer with Destination Canada. STEM has been helping tourism operators adjust to changing situations from SARS, global travel safety concerns, economic downturns and overall shifts in consumer demand. From diversifying markets, adapting to change and strategically shifting gears, Eva assists businesses in maximizing their potential.