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Webinar - Discover and Answer the Questions Your Customers are Asking Online: Introduction to Search Engine Optimization for Content

Friday, November 6, 2020

When your ideal customers are researching their next trip online, will your business pop-up in their search results? 

Join Tourism Nova Scotia, Digital Nova Scotia, and SEO consultant Michael MacMillan, for an upcoming webinar to learn how to increase search traffic to your website with your content. Learn tactics to discover what questions potential customers are asking in search engines and how best to create content to answer these questions and get your website at the top of their search results. Insights from this introductory webinar on search engine optimization will help make it easier for customers to find your business online.

Date: Thursday, December 3, 2020
Time: 10:00 am
Register Now

This session is part of the Tourism Nova Scotia Webinar Series, which offers practical advice and information to help you adapt to the evolving tourism environment and enhance quality and competitiveness. Find out about upcoming webinars, and view recordings of previous webinars in the series at

About our Presenter

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MacMillan Search consults with companies with under-performing SEO strategies, empowering them to achieve their goals in-house through clear communication so they can generate more qualified leads. For more than 10 years, all of Michael MacMillan’s professional titles have had SEO in them, with roles ranging from in-house to leading an agency's SEO team. As a consultant, he now empowers teams to consider organic search in all strategies.