Thursday, May 21, 2020
Join Tourism Nova Scotia and our marketing agency of record, m5 Marketing Communications, for a webinar on how to reset your marketing strategy in the wake of COVID-19. Now is the perfect time to reflect on your business and get strategic about your marketing plan. Heather Dalton, Executive VP, Operations at m5, will share six things you can work on now so you can come out swinging when the time is right.
In this webinar, Heather will cover:
• One hour marketing strategy
• Knowing your audience
• Evolving your 4 Ps: Product, Price, Promotion and Place
• Reducing risk through (quick) research
• Digital lead generation
• Defining your brand
Date: Thursday, May 28, 2020
Time: 1:00pm Atlantic Time
Heather Dalton is a partner with m5 Marketing Communications, the largest full service marketing agency in Atlantic Canada. She oversees the strategic planning, media and technology divisions of m5. Heather has over 20 years of experience working with destination marketing organizations, attractions and tourism-based businesses throughout the region. She works with m5’s client roster to develop modern, integrated programming that drives performance.
Find more upcoming webinars and recordings of previous webinars at https://tourismns.ca/webinar-series