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Aerial view of Halifax and Halifax Citadel National Historic Site

Webinar: Use New Tourism Nova Scotia Research to Tailor Your Experiences to Appeal to Regional Visitors

Friday, June 12, 2020

Join Tourism Nova Scotia to learn about tourism market insights to promote your business in the local and regional markets. Anna Moran, Director of Research and Policy will share the most recent research related to COVID-19 tourism recovery. Heather Yule, Manager of Experience Development, will share tips and tools to create compelling packages and experiences for regional travellers that differentiate Nova Scotia from other Maritime destinations.

Date: Tuesday, June 23, 2020
Time: 10:00 am Atlantic Time
Register Now

In this webinar, Tourism Nova Scotia, will cover:

  •  Preliminary results from Tourism Nova Scotia research conducted with Maritime travellers.
  • Consumer research conducted by Destination Canada.
  • How to build on Nova Scotia’s competitive strengths and include unique assets that appeal to visitors to help grow your profile and attract customers.
  • Steps to create experiences, from tips on selecting activities and partners for packages, to pricing and promotion, to help you develop the package that’s the best fit for your potential visitors and business now.

This session is part of the Tourism Nova Scotia Webinar Series, which offers practical information you can use to steer your business through COVID-19 and then rebuild and recover following the pandemic. Find out about other upcoming webinars, and view recordings of previous webinars in the series at .

About the panelists:

Anna Moran: As Director, Research and Policy, Anna leads Tourism Nova Scotia’s research programs to support evidence-based decision making across the organization. She also leads key corporate initiatives, including strategic and business planning, and TNS’ performance measurement.

Anna joined Tourism Nova Scotia in May 2014, a natural extension to her more than 20 years of experience in leveraging market research to inform strategic decision making. Most recently, Anna worked with Efficiency Nova Scotia, where she developed the organization’s market research practice.

Anna holds a Bachelor of Commerce degree from Mount Allison University.

Heather Yule: With over 15 years of marketing, communications and tourism development experience, Heather nurtures strategic opportunities with industry and business partners to grow Nova Scotia’s tourism economy. Initiating and influencing the development of authentic, differentiating and compelling tourism experiences, Heather works with existing and emerging product areas and diverse stakeholders across the province.

Currently leading the Experience Development team, Heather’s been with Tourism Nova Scotia since 2007. Previously she worked in marketing and communications with the Nova Scotia Museum and holds a Public Relations Degree from Mount Saint Vincent University.