search

Digital Content Marketing Program 2026-27

Please ensure questions are answered in full and with as much detail as possible. All applicants are scored and evaluated based on the content provided in this application.

Some older browsers may not be able to support the application web form. If you experience any issues with the application form, try switching to Google Chrome.

If you encounter any barriers or need accessibility support during the application process, please contact the program representative at least two weeks before the deadline for assistance.

BUSINESS INFORMATION

Organization / Business Name *

Organization / Business Website *

Nova Scotia Registry of Joint Stock Companies number (if applicable)

To locate your number, please visit the Nova Scotia Registry of Joint Stock Companies website at https://rjsc.novascotia.ca.

Short-term Rentals Registry # (if applicable)

Roofed accommodations are required to be registered with the provincial Short-term Rentals Registry in order to participate in Tourism Nova Scotia’s programs. To learn more or to register your accommodation, visit https://beta.novascotia.ca/register-your-short-term-accommodation

Are you submitting this application as part of a consortium group?
Are there any outstanding or pending claims/litigations against your business or businesses your organization represents?

Is your business/organization active on social media? Please provide a direct link to each applicable platform below.

Is your business/organization active on any third party booking sites? Please provide a direct link to each applicable site below.

Tourism Nova Scotia, a division of the Department of Communities, Culture, Tourism and Heritage, is committed to ensuring our programs and services are equitable, diverse, inclusive and accessible. Understanding the demographics of our partners will help us ensure our programs, funding allocations, and processes are inclusive of Nova Scotia’s diverse communities. Is your business owned, operated, or led by any of the following underrepresented and/ or underserved communities? Select all that apply:

  • Individual(s) / Sole Proprietor: Please indicate if you identify as belonging to one or more of the following groups.
  • Businesses / Organizations: Please identify if your business/organization is owned, operated, or led by one or more of the following groups.

The information you provide will help us identify and prioritize applications supporting under-represented and/or underserved communities and learn if our programs and processes are inclusive of Nova Scotia’s diverse population. It will be handled in accordance with applicable privacy and confidentiality regulations.

 

Please indicate if/how you or your business/organization supports or provides products and/or services to underrepresented groups.

DIGITAL MARKETING

Please enter your total investment including the 15% media buying fee. The minimum investment is $8,625 ($7,500 + 15% media buying fee). Tourism Nova Scotia will match successful applicants' total investment.

What are the digital advertising tactics that you are interested in as part of this program?

* Finished content for video, display, and social ads must be supplied by partners.
** Should budget allow.

Please describe the tourism experience, location, season, and/or attraction you wish to promote.

What would you like to achieve by participating in the digital marketing program?

e.g. Increase awareness and visibility of tourism experiences with video views and ad impressions, direct business leads, drive traffic to a website, etc.

Please describe your current marketing activities and available resources.

What marketing activities are you currently undertaking or have recently completed? Who within your organization (please specify job title or role) is responsible for overseeing these marketing activities? Do you work with any external marketing vendors or agencies?

What are your website goals and objectives? Please explain in detail. Please include link(s) to a website or listing where ads would be pushed to.

Example: Generate qualified leads, increase awareness (watch a video, view photo gallery, read information, time on site, pages visited), generate sales (book a tour, promote ecommerce, book accommodations).

During what season(s) are you looking to run Digital ads?

We recommend choosing one season for every approximately $3,000 of investment (i.e. For a minimum investment of $7,500, choose 1-2 seasons).

What is your busiest season and is that season currently at capacity for your business?

The digital advertising program requires you to provide your own photo and video assets. Please list the number of photo and video assets you currently have and any you plan to create for the campaign.

For videos, please also specify their length and format (videos of 6, 15, and 30 seconds are recommended for digital ads). If available, include links to example photos and YouTube videos.

Do you have Google Analytics installed on your website(s)?

Please note: Google Analytics 4 (GA4) is mandatory to participate in this program. Learn more here: https://support.google.com/analytics/answer/10089681

Are you able to place tags on your website(s) to measure the digital buy?
If your business’ Facebook and Instagram pages are linked to a Facebook Business Manager, do you have access to that Business Manager?
I consent to placing pixels on my website for tracking and marketing purposes.

Click here to view an example of placing pixels on a WordPress website.

CONTENT PRODUCTION

Please enter the amount you wish to invest in content development. A minimum investment of $10,000 is required. Tourism Nova Scotia will match successful applicants' investments.


What tourism experiences, locations, seasons, and/or attractions would you like to feature?

Activity / Location 1:
Activity / Location 2:
Activity / Location 3:
Activity / Location 4:

How do you plan to use the assets created through this program?

APPLICANT CONTACT INFORMATION

Name *

Full name of project lead for the business or group/consortium submitting the application.

Name and title of contact person with signing authority (if different from above)

Mailing Address *

City/Town *

County *

Please select the county in Nova Scotia in which the organization / business represented in this application is located. If your organization represents multiple counties, please select all that apply. If your organization is represented throughout the province, please select “province-wide".

Province *

Postal Code *

Telephone Number *

EVALUATION AND TERMS & CONDITIONS

Applicants must agree to the following terms and conditions to be considered eligible to participate in the Digital Content Marketing Program. Please review the information carefully and click the “I agree” button at the bottom before submitting your application.

  • I agree to have my application information shared with third party partners, such as Tourism Nova Scotia’s marketing agency of record, for the purpose of evaluation.
  • I agree to comply with the terms stated in the program guidelines.
  • I agree to have my website content, social media channels, and travel site listings evaluated by Tourism Nova Scotia and its marketing agency of record to ensure experiences offered match traveler segments and are a match for Tourism Nova Scotia's content needs.
  • I agree that the project scope and deliverables will be identified during a discovery meeting with Tourism Nova Scotia.
  • I agree that projects will be customized depending on the product/experience, target traveler segment match, and distribution channels.
  • I agree that content projects, including creative direction and production, will be managed by Tourism Nova Scotia.
  • Tourism Nova Scotia and its marketing agency of record will manage the digital media buy and there will be a 15% media buyer’s fee included in the digital advertising budget. For example, with a $11,500 total investment, the net media buy will be $10,000 and the media buyer fee will be $1,500.
  • I understand that 14% HST will be charged to the investment amount. For example, with a $11,500 investment there will be $1,610 HST. The total invoice will be $13,110.
  • I acknowledge that if I wish to participate in search engine marketing, Google Display and/or YouTube advertising that it will be administered through Tourism Nova Scotia's Google account.
  • I acknowledge that if I wish to engage in advertising via Google, Facebook, and/or Instagram, I will be required to provide Tourism Nova Scotia and their third-party partners with administrative access to my business's Google, Facebook, and/or Instagram accounts for advertising purposes.
  • I agree to give Tourism Nova Scotia access to Google Analytics 4 (GA4) and use website tags for the purpose of tracking ad campaigns.
  • I agree to placing pixels on my website for tracking and marketing purposes.
  • I agree that any content produced through this program will be available for use in Tourism Nova Scotia marketing activities and will be made available through the Tourism Nova Scotia content library for use by approved tourism partners to promote travel to Nova Scotia.
  • I agree to use Basecamp: Project Management & Team Communication for project communications.
  • All partnerships are subject to available program funding and amounts requested may not be fully accommodated.
  • The privacy rights of online visitors to Tourism Nova Scotia's website are fully protected by Nova Scotia's Freedom of Information and Protection of Privacy Act. Any personal information collected from program applicants relates directly to the operation of programs and will not be used for any other purpose.

By agreeing to the above terms and submitting this application on behalf of the business(es) identified above, I certify that I am an authorized officer of the business and that the information provided in this application is true and correct to the best of my knowledge and belief.

To obtain access to or to correct personal information you have submitted in this application, please contact Hannah Crawford, Marketing Advisor at hannah.crawford@novascotia.ca.

I have read and agree to the terms and conditions outlined above.