Tourism Nova Scotia is currently hiring a permanent position for a Director of Sector Development.

The Director is accountable for the overall leadership and direction of Nova Scotia's tourism product and experience development agenda to foster a competitive, resilient, tourism industry. They will bring strategic leadership, a deep understanding of Nova Scotia's competitive tourism differentiators, a province-wide lens, a systematic approach, and collaborative effort in the development of tourism products to their role within Tourism Nova Scotia, provincially, regionally and nationally.

Duties include:

• Provides system-wide leadership in establishing the government's priorities for the development of tourism products, strategic tourism destinations and business development throughout the province.
• Provides strategic knowledge and advice on tourism development opportunities and trends. Builds capacity and appetite in the industry for a collaborative, cross sectoral model of product development.
• Works with tourism industry and introduces potential partners and brings them together to jointly develop innovative tourism products and packages that align with consumer demand drivers.
• Provides leadership role in identifying, supporting and facilitating the implementation of projects by working with development management staff and advancing their recommendations based on established evaluation processes.
• Responsible for the development and delivery of Nova Scotia’s tourism visitor servicing strategy. Oversight of the management of five directly managed provincial visitor information centres: located in Amherst, Port Hastings, HIAA, Peggy’s Cove and Yarmouth
• Ensure that funds are allocated and aligned with priorities set out in product development plans and the Tourism Strategy. Establish the evaluation framework used to document and evaluate returns on investment, the economic impacts and other contributions made by product development grants.

Applications are open until April 2, 2024.