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News and Resources for Nova Scotia's Tourism Industry

Stay up-to-date with the latest news, resources and growth opportunities for the tourism industry. Learn about Tourism Nova Scotia's partnership opportunities, programs, activities, inspiring success stories, and more.

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Nova Scotia a Case Study in Popular Tourism Textbook

A popular tourism textbook is presenting Tourism Nova Scotia’s strategy as a positive case study in destination marketing.

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Tourism Nova Scotia Teams up with Social Media Influencers to Highlight Nova Scotia in Lively Twitter Chat

Tourism Nova Scotia and Hecktic Media hosted an #AllTravelChat that reached more than 11 million Twitter users.

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Tourism Nova Scotia Helps Travellers Reimagine Their Nova Scotia Vacation Through 2018 Marketing Campaign

Tourism Nova Scotia has launched its 2018 marketing campaign aimed at attracting first-time visitors from key markets in North America, the UK and Germany.

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NEW! Guide to Starting & Operating an Accommodation Business

Learn how to plan, operate, and market an accommodation business in Nova Scotia with Tourism’s Nova Scotia’s latest business development guide, now available for download.

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Tourism Nova Scotia Announces Partnership with Chinese Marketing Agency

Tourism Nova Scotia (TNS) will expand its marketing presence in China this year with help from a marketing agency based in Beijing. TNS’s in-market representative will help deliver a sales and marketing strategy that will inspire Chinese travellers to purchase more Nova Scotia holidays.

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How to use the Canada-China Year of Tourism Logo

Join Destination Canada and Tourism Nova Scotia in celebrating the Canada-China Year of Tourism (CCYT) in 2018! Learn how to use the CCYT logo to show support for the initiative and promote your events.

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Get Your Business Ready for the China Market

Attracting more Chinese visitors can help grow your market and increase sales. Here are some tips on how you can attract more Chinese customers to your business.

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Introducing the Canada-China Year of Tourism!

To celebrate their deep ties, the governments of Canada and China have officially named 2018 the Canada-China Year of Tourism. This initiative is a unique opportunity for Canada and Nova Scotia to increase visitation from China, the highest-spending tourism market in the world.

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Trade Readiness Workshop: Cape Breton

Tourism Nova Scotia invites you to learn more about building your business with visitors from the United States and overseas. Join us on Wednesday, May 2 in Baddeck, Cape Breton to discover how to get ready for the international market and gain new travel trade partners!

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