According to statistics gathered by Tourism Nova Scotia, Nova Scotia welcomed 1.4 million visitors, down 1% (or 20,000 fewer visitors) compared with the same period in 2024. Visitation in July and August 2025 was up 3% and 8% respectively over 2024.
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Nova Scotia accommodations operators report 1.6 million room nights sold from January to July 2025, a 1% decrease (21,000 fewer room nights sold) compared with the same period in 2024.