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Fall Campaigns Encouraging Travellers to Keep Exploring Nova Scotia

Monday, September 13, 2021

Tourism Nova Scotia launched new advertising this week encouraging travellers to keep exploring Nova Scotia throughout the fall months.

Both the Rediscover Nova Scotia and Do More in Nova Scotia campaigns rolled out fresh fall ads that remind people that fall really is a perfect time for a Nova Scotia road trip. From fall harvest flavours and farmers markets, to the glorious colours of the changing leaves, there is so much to see, taste and do in Nova Scotia this season. 

The Rediscover Nova Scotia campaign runs within Nova Scotia until the end of October.


The Do More campaign runs in Atlantic Canada until the end of October, and Quebec, Ontario, and the Northeastern United States until the end of September. 

All campaigns include digital (video, audio, display), search, and social media ads. Traditional television ads will run in Atlantic Canada and Boston. Nova Scotia, PEI, and New Brunswick markets will also include out-of-home and radio tactics. In Ontario, there is a sponsored content program with The Globe & Mail and Narcity, in Nova Scotia there is a sponsored content program with Saltwire, and in Quebec, there is a sponsored content program with Quebecor publications Salut Bonjour, Espaces and Journal de Montréal & Journal de Québec. 

Learn more about our advertising campaigns at On that page, you’ll also find the 2021 Marketing Toolkit you can use to align your own marketing initiatives with the provincial campaigns by incorporating the logos in your marketing materials and using the campaign hashtags.