This is part of the Tourism Forging Forward: Stories of Innovation and Adaptation series. The series explores how tourism businesses have pivoted in response to COVID-19 and are moving forward to strengthen their business. For more in this series, see the inTouch blog.
Nova Scotia’s vibrant wine region is home to many boutique wineries known not only for their delicious wines, but also for their welcoming and knowledgeable staff. In fact, one of the great appeals of visiting the Annapolis Valley is spending the day chatting with passionate vintners about their art.
Benjamin Bridge has found a way to translate that crucial guest experience into the digital realm with their new virtual wine tasting. The wines are shipped or delivered to guests ahead of the tasting appointment, then a dedicated Zoom link is provided, where a member of the Benjamin Bridge team will join to guide participants through the wines and answer questions.
Brittany Parker, Front of House Manager at Benjamin Bridge, describes the virtual tasting as “a really great way for businesses, for friends and family to get together and connect over wine—all from the safety and comfort of their own home.”
Learn about how the idea came to life, and other measures Benjamin Bridge has taken to adapt to the COVID-19 pandemic in our Q&A interview with Brittany.