Fresh fall ads have started rolling out in Nova Scotia, Atlantic Canada, and Ontario to keep people exploring Nova Scotia this season. This is one of the most beautiful times of year in Nova Scotia with leaves changing, corn mazes and apple picking, and lots of live music. We’ve infused our ads with the flavours, sights, and sounds of fall to inspire people to pack a sweater and get on the road in Nova Scotia!
Calling All Doers
The Calling All Doers campaign uses a fresh and fun creative approach to highlight the breadth of things to see and do in Nova Scotia this fall that people can’t experience anywhere else. In Ontario, ads will run on connected TV (content streaming devices), billboards, digital video, digital display, digital audio, social media, and paid search, while the ads in Atlantic Canada will focus on digital advertising. These ads will run from September 5 to October 30.
See the Ontario campaign videos:
See the Atlantic Canada campaign videos:
Show Your Local Love
The fall ads for the Show Your Local Love campaign tap into Nova Scotians’ pride and enthusiasm for the exciting things to see and do in the province. The campaign includes YouTube video ads, digital audio ads, digital display ads, and social media ads directing people to a landing page on NovaScotia.com to plan their trips. Various campaign elements feature more than 75 visuals highlighting the wide range of experiences available in every region of the province. These ads will also run from September 5 to October 30.
See the Local Love videos: