Two new ad campaigns are encouraging Nova Scotians and Maritimers to get out and enjoy the best of wintertime fun and flavours. Featuring packages developed by our partners, as well as the coolest winter adventures, these ads prove that Nova Scotia is a great place to explore in all seasons!
Our research shows that travellers in the Maritime provinces are most likely to travel in Nova Scotia during the winter months, so this is the region where we are focusing on for our winter campaigns.
Calling All Doers – New Brunswick and Prince Edward Island
The winter ads in our Calling All Doers campaign take people to novascotia.com/wintergetaway where they can find packages, experiences, dining and accommodations for an awesome winter getaway in Nova Scotia. The ads are running in New Brunswick and Prince Edward Island from January 8 to March 31, 2023. Tactics include YouTube video, TV streaming apps, social media, digital display, Google ads, and digital audio on Podcasts on the ACAST and CBC networks.
Check out the video playlist:
Show Your Local Love – Nova Scotia
The Show Your Local Love campaign has also been updated with new winter ads to keep Nova Scotians exploring and supporting local businesses this season. In Nova Scotia, the campaign runs from January 8 to March 31, 2023 on CTV television, YouTube video, TV streaming apps, social media, digital display, Google ads, and digital audio on Podcasts on the ACAST and CBC networks. The winter ads in our Show Your Local Love campaign take people to novascotia.com/winterfun where they can find packages, experiences, dining and accommodations for an awesome winter getaway or day trip in Nova Scotia.
See our Show Your Local Love videos:
Compelling Tourism Communities Initiative Ads
In addition to our core campaigns, we’re working with communities throughout Nova Scotia to promote local winter destinations as part of the Compelling Tourism Communities Initiative. The community-focused ads will run January 15 to March 19, 2023 in Nova Scotia, New Brunswick and Prince Edward Island. Tactics include YouTube video ads featuring culinary and outdoor adventures, social media ads, and a Winterscapes calendar published by Saltscapes that will feature 12 packages developed through our Radiate Tourism Program with overnight stays.
Watch the Winter Culinary Video:
Here’s the Winter Adventures Video:
Raise Awareness of Your Business or Event
Our campaigns aim to raise awareness of the wide-range of things to see and do in Nova Scotia. Our ads point people to NovaScotia.com where they can click through to operators' websites to make a booking. If you are open through the winter or offer a special winter package, experience or event, make sure your information is on NovaScotia.com to take advantage of this opportunity to connect with travellers planning a winter getaway! Send your updates to firstname.lastname@example.org.