Tourism Nova Scotia launched a $2.25 million marketing campaign focused on travellers from Ontario and Quebec, as Nova Scotia opens its borders Wednesday, June 30.
The campaign, called Do More in Nova Scotia, showcases a sampling of the many things to see and do in Nova Scotia. It will help travellers get a sense of Nova Scotia and provides an array of possibilities for a vacation in the province.
The campaign - part of the $18.2 million tourism restart package announced earlier this month - includes television ads, digital videos, radio spots, social media, billboards, display ads and search marketing tactics. The restart package includes a variety of supports to help the industry, which has been hard hit by the pandemic.
These marketing activities mark the return of leisure travellers from outside of Atlantic Canada, who will be able to enter Nova Scotia without self-isolation if they have been fully vaccinated.
Learn more about our 2021 advertising campaigns at https://tourismns.ca/marketing/advertising-campaigns.