Applications are open for the Digital Content Marketing Program. Work with Tourism Nova Scotia (TNS) to create quality photos and videos or deliver a custom digital marketing campaign to connect with travellers online.
You’ll have access to the latest market research and the expertise of our marketing team as well as opportunities to build your digital marketing skills.
If you invest in content creation, you’ll receive high-quality photos and video that you can use to promote your products or experiences. TNS may also use the content in our advertising campaigns, on NovaScotia.com or in the travel guide. We also share content from the program with travel agents, tour operators and travel media to promote Nova Scotia in key markets.
Partners who invest in digital marketing will work with TNS to develop and implement a tailored digital marketing campaign to reach customers in markets including Atlantic Canada, Ontario, Quebec, and the Northeastern United States. Tactics may include social media advertising, search engine marketing, display, and video advertising.
The minimum partner investment for digital marketing is $7,500 plus a 15% media buying fee (total $8,625). The minimum partner investment for content creation is $10,000. TNS will match partner investments.
You can submit a single application outlining your content needs, digital marketing needs, or both. Partners will be asked to state their marketing objectives and budgets when applying. Content projects and digital marketing campaigns will be implemented between April 1, 2023 and March 31, 2024.
The deadline for applications is Friday, January 6, 2023 at 4pm (AST). The application guide is available at tourismns.ca/programs/Digital-Content-Marketing-Program
If you have questions about the program or application process, please contact Sarah Hennebury, Marketing Advisor at sarah.hennebury@novascotia.ca.