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Partnerships to Increase Sales - Marmalade Motel, Eastern Shore

Tuesday, September 24, 2024

The Marmalade Motel has taken advantage of Tourism Nova Scotia’s programs and resources to understand what travellers are looking for and enhance their marketing.

Listen to how participating in programs such as the RADIATE Tourism Program, EXPORT Travel Trade Program, and Voice of the Visitor Program helped to increase sales.

Through our RADIATE Tourism Program, the Marmalade Motel has forged invaluable partnerships with local businesses, creating unique packages that showcase the Eastern Shore area’s stunning beauty and activities. The first package Marmalade Motel developed through the program helped deliver a 30 percent increase in package sales. 

The EXPORT Travel Trade Program helped Marmalade Motel build partnerships with travel agents and tour operators, which saw almost immediate results in drawing international guests. 

Additionally, through a custom survey of past visitors to Nova Scotia through the Voice of the Visitor program, Marmalade was able to gain insights to shape their business development strategy.

We are thrilled to see Marmalade’s success and dedication to creating memorable experiences for visitors. Their growth not only benefits their business but also enriches the entire Port Dufferin community. Together, we are helping Nova Scotia shine as a premier travel destination!

See more examples of how businesses have successfully used our programs and resources to reach their goals at https://tourismns.ca/tiderisers.



"If you put the work in with the team at Tourism Nova Scotia, you get the best parts and you get to be able to experience good, tangible results" 

                                                                                                  - Cheryl MacLean,
                                                                                                       Marmalade Motel 

Neil MacLean serves up a coffee in the Marmalade Cafe and Coffee Bar.